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This is a message from age fotostock. If you can't see it, please visit:
http://www.agefotostock.com/emailer/prre/ingles/prreTHPmar09/prrethpmar09_eng.htm |
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Barcelona, March 2009
age fotostock has announced the incorporation of the Stock Photography agency PhotosIndia, based in New Delhi, to the THP community. PhotosIndia has also signed a distribution agreement in India for Pixtal, age fotostock’s Royalty Free collection, and is currently searching for additional content to offer clients in their market.
PhotosIndia has been in the image business since 2006 and by fully implementing the THP Photo Services technology to their website is becoming uniquely positioned to meet the rapidly growing demand for locally relevant images and the best international stock images in the key emerging markets of Asia. Now PhotosIndia has the tools necessary to serve the clients in their market which include top advertising agencies, multinational corporations, graphic design firms, and magazines even more efficiently than before.
Amit Narain, CEO at PhotosIndia comments: “After running the business for 3 years, we realized that considerable time of the management including myself had been spent on technological issues. With the business showing unprecedented growth, we thought it will be much more fruitful to concentrate on managing it from a Sales & Marketing point of view and leave the technology to the people who specialize in it – THP Platform by age fotostock. Now, with the technology burden off our back, we are aiming at faster rate of customer acquisition via concentrated Sales & Marketing efforts as well as increasing the depth of the content available by partnering with the best collections available across the globe. Eventually, this focus will enrich the customer’s experience on the site as they will seldom need to refer to another site to get what they are looking for. The decision is in keeping with our motto of being a : One-stop-shop for all stock photo needs.”
Teresa Alonso, International Sales Manager at age fotostock comments: “I am sure that Amit Narain and his team will benefit from all technical aspects related to hosting, search engine and content management that the THP offers to all its members. The THP Members network keeps growing as a force in the stock photography market, and now more than ever, THP Photo Services keeps focusing on saving cost, time and efforts to all members of its community.”
With the implementation of the THP system, PhotosIndia has made 1.5 M images available on their website. The company has taken the distribution of over 75,000 images that make up the Pixtal collection, which has great potential in the market thanks to the richness and versatility of the content which covers global subjects, perspectives and styles from thousand of international photographers. In addition to the distribution of the Pixtal collection, the agency is distributing over 30,000 images that are part of their own collection called PhotosIndia that delivers shots starring multi-cultural casts engaged in contemporary Indian lifestyle, and has been available on the THP to other distributing agencies since 2007.
PhotosIndia has now access to the over 300 brands and 8.5 million images that are currently available on the THP, should they decide to set up distribution agreements with the image providers directly. With their business experience, aggressive marketing plans, and the implementation of the powerful technology provided by THP Photo Services, PhotosIndia is now more than ever ready to compete in the Indian and global stock photography industry.
Núria Font
Communications Manager
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PhotosIndia has been in the stock photography business since 2006 and it currently has 3 offices, New Delhi, Mumbai and Bangalore. PhotosIndia specializes in creating, distributing, and licensing locally relevant Indian model-released lifestyle and business imagery as well as distributing diverse world class images from international premium collections. PhotosIndia was the first Stock photo agency to pioneer high quality Indian content and is the premium Stock photo agency in Asia. The PhotosIndia produced collections reflect the visual trends, styles and issues that are current in India, one of the world's fastest growing economies.
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The term THP (Technological Hosting Platform), is defined as the sum of the working and marketing efforts of a group of people: image providers, distributors, and clients, interacting interdependently within the global marketplace. Management of the THP is overseen single-handedly by age fotostock.
The THP Photo Services software was created eight years ago and has evolved into a community of 57 companies worldwide that can enjoy 337 RF and RM image collections and the images of more than 1,600 photographers which make up an impressive database of slightly over 8.6 million high-resolution files residing on THP Photo Services located in Barcelona, Spain, and New York, USA.
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age fotostock is a general photo agency with offices in Barcelona, Madrid, New York, and Paris, dedicated to the continual addition of quality images (Rights Managed and Royalty Free) from an impressive range of subjects on a daily basis. age fotostock also produces its own collections, age fotostock (RM), Pixtal, (RF) and easyFotostock (LBRF*), which are all distributed through www.agefotostock.com as well as through over 131 other agencies worldwide, for whom the age fotostock name is a well-known brand with the prestige of one of the best and most varied collections in the world.
(*)Low Budget Royalty Free, is a collection of images priced at $20, $40, $60 and $80 per photograph. easyFotostock allows the purchaser to obtain an image quickly, without the hassle of pre-payment.
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© 2009 age fotostock. All rights reserved.
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