If you can't see this message, please visit: http://www.agefotostock.com/emailer/prre/ingles/prrenewphenix/prrenewphenix_eng.htm October 26th 2007 - Barcelona age fotostock is proud to announce a cooperation agreement with NewPhenix, aiming to incorporate the linguistic and semantic resources of NewPhenix into the searching engine of the THP Photo Services. THP Photo Services is the business unit from age fotostock that offers hosting and marketing services for the stock photography industry. This critical partnership will enable the 6 million professionally edited images the THP distributes to be searched using natural language queries. It will be available initially in five languages: English, French, Spanish, Italian and German with possible extensions to Arabic, Russian and Chinese. Thanks to the sophisticated morphological and syntactic algorithms provided by NewPhenix, the result of the search is independent of the language used to formulate it. The wonder of the system will blend smoothly with the DataBase indexing capacities of the solid searching engine that drives the THP. In addition, it will respect the numerous on-the-fly filters required by the complex structure that over 60 THP direct clients use daily, while each distributor has to see a number of specific images and collections. "While this partnership with age fotostock/THP will be slightly different from most applications we implement, we believe that working together with their IT developing team to enrich their searching engine,will give us a deeper hint on how the stock photography industry internally works. It will allow us to develop even more elaborated natural language searches", said Joel Huberson, NewPhenix CEO. NewPhenix, with offices in Paris and Avignon, is the company that industrializes and markets the state of the art knowledge technologies developed by the CEA LIST(*), founding member of NewPhenix. "We are really proud to be partnering with NewPhenix, a company related to one of the biggest and most innovative centres of research and development in France, CEA LIST. Their achievements in multiple areas of research allow, in the near and mid term future, the development of innovative searching solutions that the THP users, whether Providers of images or their distributor's, will benefit from, our commitment to make searching images in a massive professionally selected THP collection that is close to 6 million images and growing at exponential speed, a gratifying experience is really high, our clients deserve all our attention", says Alfonso Gutiérrez, CEO of age fotostock. (*) Laboratory of applied research on software intensive technologies of French Commissariat à l'énergie atomique ( www-list.cea.fr/) Alfonso Gutiérrez Escera General Manager age fotostock www.agefotostock.com The term THP (Technological Hosting Platform), is defined as the sum of working and marketing efforts of a group of people: image providers, distributors and clients, interacting within the global market place, at their own will and not submissive to a major organization. Management of the THP is overseen single-handedly by age fotostock. The THP was introduced six years ago and has now evolved into a community of over 50 distributors, 243 RF and RM image collections and over 1,300 photographers, combining to form an impressive database of around 6 million high resolution files residing on age fotostock servers located in Barcelona, Spain, and New York. Furthermore, another group of nearly 70 age fotostock distributors receive different levels of support as the result of the technology emanating from the THP developments, which allows age fotostock to, among other things, massively process and keyword thousands of images in seven languages within a fraction of time required for other companies to do the same. Non structured information has become abundant, diversified, redundant, multimedia and multilingual, geographically spread out and omnipresent at all levels of our lives. NewPhenix is dedicated to provide this ocean of information with a functional architecture and natural language capacity to retrieve the relevant information for you. age fotostock and pixtal www.agefotostock.com email: internacional@agefotostock.com Tel: +34933002552 ext 412 NewPhenix Joel Huberson www.new-phenix.com/ email: joel.huberson@new-phenix.com Tel. +33 (0)1 44 43 55 71 Mobile +33 (0)6 80 20 33 92 THP PhotoServices Alexa Plourde www.thpphotoservices.com email: alexa@agefotostock.com Tel: +34933002552 ext 472 © 2007 age fotostock. All rights reserved.