Stock Photo - Co-owner Marcus Lemonis poses with a giant cupcake in the Crumbs Bake Shop in the Garment District in New York on its grand re-opening day, Tuesday, October 14, 2014. After shutting down last July the iconic brand has been resurrected by Lemonis, an entrepreneur and host of CNBC´s The Profit, with Fischer Enterprises. The bakery will diversify its offerings while continuing to offer its classic cupcake line. Twenty-five more locations will re-open in the next month.

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