Stock Photo - Sep. 09, 1965 - The first report of the world wildlife fund: Naturalist Peter Scott planned to publicise the first report of the World Wildlife fund yesterday, by reading extracts to a panda - at the London Zoo. but the panda didn't want to know. All went well however the panda didn't want to know. All went well however, when a white rhinoceros called Beni was called into deputiese for the panda. The theme of Mr. Scott's reading was that what happened to the dodo must never happen again. Mr. Scott said it was just as important to preserve the natural treasures of wildlife as it was to preserve man-made treasure like Westminster Abbey or the M-na Lisa. But if can be a costly business. In the four years since the fund was launched, -675,000 has been spent. Of this Britain has contributed -189,000 making this country the leaders of the movement. Even more money will be needed in future, and the fund organisers hope to make -2 million a year, according to their report, which they call 'Launching of a New Ark'. Not all the money will come from Britain. For Belgium, Denmark, Italy, Sweden and Norway are expected to join the countries already supporting the scheme. Photo Shows: Naturalist Peter Scott, pictured with a white rhino at the zoo yesterday, The White Rhino is one of the animal the world wildlife fund is helping to save from extinction (Credit Image: © Keystone Press Agency/Keystone USA via ZUMAPRESS.com)

Stock Photo: Sep. 09, 1965 - The first report of the world wildlife fund: Naturalist Peter Scott planned to publicise the first report of the World Wildlife fund yesterday.

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