Stock Photo - Star Wars merchandise in the Disney store in Times Square in New York on so-called ´´Force Friday II´´, September 1, 2017. ´´Force Friday´´ is the name given by the Walt Disney Co. on the release of the Star Wars merchandise, three months prior to the release of the film. Disney acquired the Star Wars franchise in 2012 when it bought Lucasfilm for $4. 1 billion.

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