Stock Photo - 20 September 2023, Bavaria, Herzogenaurach: Helmut Fischer, a longtime employee of sporting goods manufacturer Puma, stands in the archives at the company's headquarters by a board with various designs of the Puma logo from the last 75 years. Known to many as ""Mister Puma,"" Fischer worked as advertising and marketing manager for Puma and still knew founder Dassler. (to dpa ""Birthday for the big cat - Puma turns 75"") Photo: Daniel Karmann/dpa. - Herzogenaurach/Bavaria/Germany

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