Stock Photo - Prime Minister Alexander De Croo pours a beer from a multi tap at the launch of a new generic promotional campaign around Belgian beer, in Brussels Thursday 16 November 2023. In 2014, Belgian Brewers and the Flemish Center for Agro- and Fisheries Marketing (VLAM) launched the 'Proud of our beer' (Fier op ons Bier) campaign. A campaign aimed at rekindling Belgian pride in our most famous export product. Almost 10 years after this campaign, Belgian Brewers and VLAM are launching a modern and contemporary successor that this time links the diversity among Belgians to our Belgian beers. BELGA PHOTO HATIM KAGHAT.

Stock Photo: Prime Minister Alexander De Croo pours a beer from a multi tap at the launch of a new generic promotional campaign around Belgian beer.

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