Stock Photo - PRODUCTION - 26 July 2023, North Rhine-Westphalia, Cologne: Two price tags hang in the refrigerated section in front of a carton of organic yogurt. Penny provides a price shock of its own kind from Monday (31.0.07.2023). For nine products, the company is collecting the ""true prices"". This also takes into account hidden costs, for example, for environmental pollution during production. (To dpa: ""Discounter experiment: How expensive food should actually be"") Photo: Oliver Berg/dpa. - Cologne/North Rhine-Westphalia/Germany

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