Stock Photo - The very first Lada and the most recent model (l) on display near AvtoVaz's factory in the industrial city of Tolyatti roughly 1,000 kilometers east of Moscow in Russia, 23 January 2017. The current sales crisis has hit no Russian car manufacturer harder than it has the market leader AvtoVaz. A Frenchman hired just under a year ago is tasked with leading the former Soviet giant back into profitability. He has his work cut out for him. Photo: Thomas Körbel/dpa | usage worldwide. - Togliatti/Samara Oblast/Russia

Stock Photo: The very first Lada and the most recent model (l) on display near AvtoVaz's factory in the industrial city of Tolyatti roughly 1.

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