Stock Photo - Cleveland Petrol Station, Marr, South Yorkshire, 1963. An early 1960s petrol station in the village of Marr, close to the A1 between Doncaster and Barnsley. The station was run by Clevelend Petrols, which were marketed by an independent company based in north-east England. The name comes from the Cleveland Hills, not from Cleveland, Ohio in the USA. In the 1930s, this company was bought by the Anglo-American Oil Co (Esso), but the Cleveland name was retained, largely as the subsidiary marketed a benzole blend and an alcohol mixture called Discol. In 1973, Esso chose to end Cleveland brand and gave up selling benzole or alcohol blends. Cleveland's 2000 filling stations were soon switched to the Esso brand.